合作要求：
✅ 自主研发供款能力，产品质量高，符合国际标准
✅ 海外客户合作经验，熟悉国际市场流行趋势
✅ 能够提供稳定供货，支持小批量起订柔性供应链

如果您符合以上条件，并希望拓展海外市场，欢迎联系我们！请附上公司简介、产品图片及合作案例。期待与您共创跨境商机！

立即接洽：
跨境总监：Shawn Yan
邮箱：shawn@lilystudio.com

丝绸集团跨境平台全球供应商招募计划 强强联合布局全球时尚产业最先出现在上海丝绸集团股份有限公司。

A New Era of Fashion

LILY is the first Chinese women’s clothing brand to position itself as ‘business fashion’ and since its inception over 20 years ago they have become a pioneer and leader in the world of women’s fashion in China. Here, RLI spends some time with company CEO Chuan Chen to learn more about the origins of LILY, how it has carved out its identity and what comes next.

Launched in 2002 with the idea of creating a truly Chinese women’s wear brand and making fashion more affordable, LILY began life in Shanghai under its parent company, Shanghai Silk Group, which is the largest clothing export enterprise in the country. Always paying attention to the appropriate and current workplace attire for business women, LILY is always at the forefront of the relaxed yet chic workplace garment.

Over the last 22 years the company has grown and today it has a portfolio of more than 700 independent stores in China, with locations in 270 cities including Shanghai, Beijing, Shenzhen and Guangzhou. It has also opened 74 stores in international markets such as Cambodia, France, Indonesia, Ireland, Kuwait, Qatar, Russia, Saudi Arabia, Singapore, Spain and Thailand.

“Due to the positioning of the brand, we only develop in the first and second tier markets of China and we place more emphasis on the sustainability and stability of store operations,” explains Chuan Chen, CEO of LILY. “The main focus of stores in the Chinese domestic market is the improvement of commercial districts and the optimisation of existing stores, with five to eight opening each month. At the same time, we have upgraded some stores in conjunction with the development of our brand strategy.”

Two international markets that resonate strongly with the CEO are Cambodia and Laos, with two recent LILY stores opening in these countries. Back in October, theY unveiled a new 120sq m store on the second floor of Parkson Plaza. It is LILY’s first unit in Vientiane, the capital and largest city of Laos. This new unit was launched with a new partner who operates many apparel brands and due to a strong understanding of LILY in the Chinese market; the process went from communication and investigation to signing a contract in just one month!

Meanwhile in Cambodia, the market saw the launch of its fourth LILY store in January last year, in Aeon Mall Mean Chey. This store was spread over 134sq m and is situated in the core area of the shopping centre on the second floor.

Away from the Chinese mainland the business has been actively focusing on the layout of its international activity for many years and moving forward they hope to develop relationships with high-quality partners and achieve stores in certain countries and regions, with a particular focus on markets such as the Middle East and Southeast Asia.

As the topic of discussion with Chen moves onto the development of new products and how LILY maintains its market position, he highlights that in 2019 the brand launched the ‘Joint Global Designer’ collaboration program, gathering top designers from around the world to address the pain points of traditional business attire that are ‘formal and limited’ and continuously explore, innovate and lead ‘business fashion’. “In 2024, we will release six joint global designer collections, ranging from suits and dresses to knitwear and down jackets. With diverse international perspectives and experienced design skills of Italian, French and other designers, we will explore classic women’s items, improve fabrics and integrate high-end design into daily work. We hope to provide customers with a cost-effective but high-quality experience.”

A more important platform than ever for brands to voice their opinions; LILY feels social media is not just a place to express their ideas and perspectives to consumers, but a place to strengthen the connection between them and their customers.

Like social media, sustainability has become a more prevalent factor in the world today but it is an area where the company has already been active. They have been using natural fabrics such as cotton and wool for a long time and have collaborated with the sustainable non-profit organisation The Woolmark Company multiple times.

Originating from Australian Merino wool, it is 100 per cent, natural, renewable and biodegradable. They create high quality fabrics complemented by classic and durable designs that have not become outdated or damaged over the years, allowing the concept of sustainability to be implemented from the source of fabrics to consumers’ wardrobes.

We next ask Chen about the development of enhanced digital strategies and he explains that the competition in the market is becoming increasingly fierce so LILY have realised the need for more innovative digital strategies to drive brand development.

“We hope to build LILY as a virtual asset through digital transformation, through the linking of people and the promoting and selling of products in new scenarios, which further promotes the development of LILY and achieves a new segment for the company.”

Over the course of its 22 years of operation, it has always adhered to the concept of ‘business fashion’, accompanying and witnessing the growth of countless women. Chen explains that after the year 2000, more and more women in the workplace began to have more influence and society endowed them with more diverse roles. What LILY does is provide these women with business clothing that combines quality and design.

In 2024, Chen continues by saying that the workplace is more diverse and broad and women can work in more scenarios and most of the time their clothing is more relaxed.

“We are adapting to the needs of the times, creating a more relaxed and advanced young workplace, accumulating consumer trust in LILY through the changes of each season.”

As our time runs out with Chen, we quickly ask where the brand goes from here?

“It is a long and arduous process to develop a brand and although we have achieved some success in the past 20 years, we still have room for improvement and there is a long way for us to travel in the future.”

LILY: Redefining Workplace Fashion for Women Globally最先出现在上海丝绸集团股份有限公司。

世界品牌实验室编制中国品牌报告已是第21个年头，2004年入选门槛仅为5亿元，前500名品牌的平均价值为49.43亿元。21年以后的2024年，入选门槛已经提高到38.26亿元，而前500名品牌的平均价值高达771.40亿元，增幅为1460.59%。本年度共有108个中国品牌的价值超过1000亿元，比去年增加36个，彰显了中国品牌经济的繁荣。

上海丝绸入选《2024中国品牌价值500强》最先出现在上海丝绸集团股份有限公司。

In the fashion world, finding the perfect balance between style, quality, and affordability can be daunting. However, LILY, a premier women’s clothing brand, has mastered this delicate balance with its exquisite range of luxe clothing designed for work, life, and party occasions. With a commitment to offering luxurious fashion that doesn’t break the bank, LILY is redefining what it means to dress with elegance and sophistication.

Elevate Your Work Wardrobe

The work environment demands professionalism and sophistication, and LILY’s collection for office wear is tailored to meet these demands with grace. From sleek blazers to tailored trousers and elegant blouses, LILY offers pieces that exude confidence and competence. The designs are chic and functional, ensuring you can move through your day with ease and style. Whether you’re leading a board meeting or working on a project, LILY’s workwear ensures you always look polished and put together.

Embrace Everyday Elegance

Life outside the office deserves just as much attention to style, and LILY’s casual collection is perfect for those everyday moments. Whether you’re running errands, meeting friends for brunch, or enjoying a leisurely weekend, LILY has something for every occasion. The collection includes various comfortable yet stylish pieces, from cozy knitwear to effortlessly chic dresses and versatile separates. Each item is crafted with high-quality materials, ensuring that you look great and feel great, too.

Shine at Every Party

LILY’s party wear collection ensures you make a statement when it’s time to celebrate. LILY has the perfect outfit for every party, from glamorous evening gowns to trendy cocktail dresses and stylish jumpsuits. Each piece is designed to highlight your best features, making you feel confident and beautiful. With intricate detailing, luxurious fabrics, and a perfect fit, LILY’s party wear will turn heads and make you the center of attention at any event.

Quality and Affordability

One of the standout features of LILY’s brand is its commitment to offering high-quality clothing at reasonable prices. While the designs and materials used in LILY’s collections are top-notch, the prices remain accessible, allowing more women to enjoy the luxury of fine clothing. LILY believes every woman deserves to look and feel her best, regardless of budget.

Join the LILY Community

LILY is more than just a clothing brand; it’s a community of women who appreciate style, quality, and affordability. By choosing LILY, you become part of a network of fashion-forward individuals who value elegance and sophistication in their wardrobe. Whether dressing for work, life or a party, LILY ensures you do so with confidence and flair.

LILY is positioning itself as “Business Fashion.” It is about offering luxurious, stylish, and versatile clothing that meets the needs of every modern woman without compromising on quality or affordability. Explore LILY’s collections today and elevate your wardrobe to new heights. https://lilystudio.com/collections/new 

LILY: Luxe Fashion for Every Occasion, Priced Just Right最先出现在上海丝绸集团股份有限公司。